Setting the right asking price for your property is crucial. Price too high and you risk deterring potential buyers; too low and you may sell for less than the property is worth. Our expert valuers will assess your home based on location, condition, size, market demand, and comparable sales in the area. We’ll provide a realistic and competitive valuation designed to attract genuine buyers and achieve the best possible result.
Selecting a professional and experienced agent is essential to a successful sale. At Keystones Properties, we combine local market knowledge with transparent communication, fair fees, and a proven track record of successful completions. Don’t be swayed by the highest valuation — focus instead on expertise, marketing reach, and service quality. Our team is committed to representing your interests and securing the best deal for you.
By law, all residential properties marketed for sale must have a valid Energy Performance Certificate (EPC). The EPC rates your property’s energy efficiency and environmental impact. Our team can help you arrange an EPC inspection if you don’t already have one. It’s essential that this document is available before your property can be marketed.
You’ll need a solicitor or licensed conveyancer to handle the legal side of your sale. This includes preparing contracts, dealing with title deeds, and managing the transfer of ownership. It’s advisable to instruct your solicitor early in the process to avoid delays once an offer is accepted. If you don’t have a solicitor, Keystones Properties can recommend trusted professionals who specialise in property conveyancing.
First impressions count. Before viewings begin, ensure your home is clean, tidy, and free from clutter. A fresh coat of paint, neatly arranged rooms, and neutral décor can make a significant difference. Removing personal photographs and excess furniture helps buyers imagine themselves living there. Our team can advise you on presentation tips to maximise your property’s appeal and market value.
We ensure your property receives maximum exposure through a comprehensive marketing strategy that includes:
Professional photography and detailed property descriptions
“For Sale” board outside your property for constant visibility
Online listings on major portals such as Rightmove, Zoopla, and our Keystones Properties website
Email alerts and SMS updates to our extensive database of registered buyers
Local and social media marketing campaigns
Our goal is to attract the widest possible audience and secure the best achievable price.
All viewings are fully accompanied by a Keystones representative to ensure your property is presented professionally and securely. We highlight key selling points and address any buyer questions on the spot, helping to generate confident and competitive offers.
All offers will be reported to you promptly, both verbally and in writing. We verify each buyer’s financial position and confirm proof of funds or mortgage approval before proceeding. Our team will negotiate on your behalf to achieve the best possible sale price and terms. Throughout this process, we remain transparent, keeping your best interests at the forefront of every decision.
Once an offer is accepted, we prepare a Memorandum of Sale confirming the agreed terms. This is sent to all parties, including solicitors. We’ll liaise with both sides to progress the sale smoothly, ensuring that necessary documentation, such as title deeds and draft contracts, is prepared promptly. Although offers are not legally binding at this stage, we aim to maintain momentum and minimise the risk of fall-throughs.
When both parties are ready, contracts are signed and exchanged through your solicitors. At this point, the sale becomes legally binding, and a completion date is agreed. The buyer will usually pay a deposit of 10% of the purchase price. From this stage, neither party can withdraw without incurring financial penalties, ensuring commitment from both sides.
Between exchange and completion, you’ll have time to organise your move. Arrange removals, notify service providers, and update your address with relevant organisations. Remember to read meters and cancel utilities on completion day. We recommend leaving manuals, warranties, and any useful information for the buyer — this thoughtful gesture helps ensure a smooth handover and a positive experience for all involved.
On the agreed completion date, the remaining purchase funds are transferred from the buyer’s solicitor to yours. Once your solicitor confirms receipt of the funds, we will authorise the release of the keys to the buyer. The property is now legally sold. Congratulations — your sale with Keystones Properties is complete!
